Full-stack programmatic monetization management
From bid request to reconciled revenue, we manage every layer of the monetization stack: integrations, targeting, traffic quality and reporting, through our own marketplace and relevant demand.
Demand that's tuned, not just turned on.
We manage real-time bidding and header-bidding setups end to end, configuring line items, floors and timeouts, and continuously tuning bid density so every impression sees competitive demand.
- ✓ Prebid.js / server-side header bidding configuration and audits
- ✓ Price floor strategy and dynamic floor testing
- ✓ Waterfall-to-unified-auction migration for legacy setups
- ✓ Bid request volume, timeout and latency tuning
When a tag breaks, we find the exact parameter.
VAST wrapper chains, VPAID compatibility and macro substitution issues are the most common source of unfilled video and CTV impressions. We troubleshoot at the request/response level across ad servers and SSPs.
- ✓ VAST 2.0–4.x and VPAID 2.0 compliance validation
- ✓ Macro mapping (price, GDPR, US privacy, IFA, app-ads.txt) across partners
- ✓ Wrapper-depth and timeout diagnostics for CTV/SSAI streams
- ✓ Device-signal validation (IFA, IP, UA, device type) for targeting accuracy
Whitelists, blocklists and endpoints, actively managed
Static targeting configs decay fast in programmatic. We treat supply and demand targeting as a living system, reviewed against performance and traffic-quality data on an ongoing basis.
Supply Targeting
Bundle, domain, geo and device-level supply curation to route the right inventory to the right demand.
Whitelists & Blocklists
Continuously updated based on performance, brand-safety and traffic-quality signals. Nothing here gets set once and forgotten.
Endpoint Configuration
SSP/DSP endpoint setup, QPS management and connection health monitoring across your full demand stack.
Invalid traffic investigated down to the bundle.
We investigate IVT and traffic-quality issues at the bundle, geo and partner level, not just a blended IVT percentage on a monthly report.
- ✓ Bundle-level SIVT/GIVT analysis and remediation
- ✓ Geo and partner-level anomaly detection
- ✓ Coordination with SSPs/DSPs on flagged supply
- ✓ Ongoing monitoring, not a one-time audit
Scale what's working, deliberately
We identify high-performing bundles, geographies and demand sources, then build a scaling plan around them instead of spreading spend evenly across the board.
Bundle Analysis
Performance ranked by app/site bundle to find where demand should concentrate.
Geo Performance
Regional CPM and fill patterns mapped to guide geo-specific floor and targeting strategy.
Demand Scaling
Top demand sources identified and given more inventory access as performance is proven.
Consistent Rollout
Changes rolled out cleanly across your full ad-serving setup, however it's configured.